Strong attendance expected at IFTEX 2016

IFTEX has welcomed its 200th exhibitor in this year’s IFTEX. It is almost ironic that the participation of Ethiopian flower growers helped the exhibition to an all-time high number of 200 exhibitors. But with this result the exhibition has reached the top 3 of the world’s biggest specialized international cut flower trade exhibitions.

The exhibition has grown another 10% in size this year and all 7 halls are full with growers and flower related companies from Kenya and many other countries around the world. To say the event has reached a point of occupying a regional position for the African flower sector is yet maybe a bridge too far, but it is certainly  going into that direction, according to the organizers.

The number of pre-registered visitors are until now at the same level as last year. However it looks like the quality of the already registered attendees is considerably higher, meaning that we might see buyers coming in from new as well as existing important flower buying countries, such as China, USA, Russia and Japan.

With a record number of exhibiting Kenyan growers, this would be a great attraction to the visiting flower buyers. Having the chance to meet and see nearly all Kenyan flower growers in just 3 days at 1 place, is the best result one can expect from a flower sourcing trip. With still one month to go before the exhibition will open, the expectations on a successful (fifth) edition are therefore set high!

HPP Exhibitions Newsletter