Hoogendoorn and Nitea announce strategic partnership

Hoogendoorn and Nitea announce strategic partnership

Collaboration provides new opportunities for growers worldwide to reduce costs

On 6 February 2017, worldwide automation supplier Hoogendoorn Growth Management entered into a strategic partnership with Nitea, the largest supplier of management-information solutions in the Benelux. This collaboration enhances innovative revisions to the real-time labor and production registration system ‘Work-IT’ through shared knowledge. Work-IT will be collectively launched, providing new   opportunities for growers worldwide to increase productivity and reduce costs.



On the 6thof February Hoogendoorn announced an exclusive strategic partnership with Nitea for mutual future development, sales, distribution, service and support of management information system Work-IT. Nitea will focus on the Benelux region, and Hoogendoorn outside this region. By shared knowledge and expertise in the area of production and labor registration, both companies strive to achieve new levels of innovation. This makes it easier to adapt Work-IT to suit the individual needs, goals and wishes of each customer worldwide.

Our strategic partnership with Nitea will drive growth, accelerate innovation, and meet the demands of local growers worldwide. With Work-IT we provide insight into all business operations which empowers growers worldwide to increase their productivity and to minimize company costs.” said Martin Helmich Marketing & Sales Director at Hoogendoorn.

General Manager at Nitea, Arjen Brand: “Combined strengths allow us to convert the individual needs of modern growers into user-friendly software that provides insight into any aspect of their business operations. With this, we help them in setting a basis for an efficient strategic short- and long-term planning.”

Demonstration Work-IT at Fruit Logistica
Work-IT is a real-time management information system that provides feedback on business processes, such as staff performance, cultivation and harvest activities, productions costs and crop health. This enables growers to easily make any necessary adjustments, enabling them to save up to 15% on labor costs. The practically-oriented software modules and smart phone apps are available in several languages and can be customized to the needs of any nursery worldwide. From 8 until 10 February 2017, Work-IT will be demonstrated at Fruit Logistica in Berlin at Hoogendoorn’s stand (Hall 3-2, stand A-05).

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