IFTEX 2023 Back on Track and Special
IFTEX 2023 is set to be the largest edition since its inception in 2012, with over 165 companies participating in the exhibition. The number of growers showcasing their products has significantly increased especially among new smaller growers, aligning with one of the key objectives of the exhibition.
The event will commence on Tuesday, June 6th, welcoming numerous trade visitors, particularly international flower buyers seeking to fulfill their flower requirements for the upcoming year. Organizers are thrilled about the potential success of the second edition following the disruptions caused by the Covid-19 pandemic.
During the 2022 edition, producers, breeders and other suppliers were eager not to miss out on the opportunity to present themselves after 3 years break. Dick van Raamsdonk, spokesperson for IFTEX one of HPP Exhibitions, shared his optimistic outlook for this year’s event, stating, “Last year marked a comeback, and this year we are back on track.”
IFTEX is a platform especially designed for the international cut flower industry where growers can meet buyers, direct from farm to shelf. According to the organizers, there are several new growers on board this year as well as brokers who export flowers from growers. For buyers this is a great opportunity to source Kenyan grown flowers from more growers.
During this year’s event, to be specific on 7th June, an interactive session has been organized to take place at the Oshwal Centre main auditorium, where presentation and discussion on Unlocking Kenya’s Potential in the Floriculture Industry will feature. Issues in regard to the sector’s compelling sustainability journey; where it is now and how to work out collaboratively towards 2030 will be deliberated. Kenya Flower Council (KFC), Floriculture Sustainability Initiative (FSI) and Women Win, will share their vision and welcome inputs on how to support Kenyan growers and the industry. The session will focus on issues such as; Certification, Foot printing, Living Wage and Gender Mainstreaming among others.
The exhibition is becoming a regional flower trade fair for not only for Kenyan flower growers, but also for growers from South Africa; Zimbabwe, Tanzania, Zambia, Uganda, Ethiopia and other African flower producing countries. Out of the exhibitors showcasing their products, over 60 are flower growers, promising another successful edition with lots of business.
