How Kenya’s Flower Industry Transforms Local Communities

The flower industry in Kenya, a major export sector for the country, extends far beyond its role in global markets. It profoundly impacts local communities through job creation, infrastructure development, and community initiatives funded by flower companies.

 The flower industry is a cornerstone of employment in Kenya, particularly in rural areas where job opportunities can be scarce. According to the Kenya Flower Council, the sector employs approximately 150,000 people directly and another 300,000 indirectly through related activities.

 This substantial workforce is a testament to the industry’s role in providing livelihoods and enhancing economic stability. Flower industry jobs are often better-paying compared to other local agricultural work, providing workers with a more reliable income. For many families, this means improved access to essential services such as healthcare and education.

According to a 2023 report by the Ministry of Agriculture, wages in the flower sector are approximately 30% higher than in other agricultural sectors.

 In addition to providing jobs, the industry invests in training and skill development. Many flower companies offer educational programs and vocational training to their employees, enhancing their skills and career prospects.

In Naivasha, the flower industry is a lifeline for many families. “The flower industry has transformed Naivasha,” says John Karanja, a flower farm worker. “It has provided stable jobs and improved our quality of life. My family and I now have access to better healthcare and education thanks to the industry.”

The growth of the flower industry has also spurred infrastructure development in Kenya’s flower-growing regions. Investments from flower companies in infrastructure projects are enhancing local amenities and services. Many flower farms have invested in improving local roads and transportation networks to facilitate the efficient movement of flowers from farms to export hubs.

For example, the development of better roads in Naivasha has been largely attributed to the flower industry’s investments. “The improved road networks have not only helped with flower transport but have also made it easier for locals to access markets, schools, and healthcare facilities,” explains Jane Wanjiru, from the County Government of Nakuru.

Flower companies have also contributed to water and sanitation infrastructure. Water management is crucial for flower cultivation, and many companies have implemented water conservation projects that benefit local communities. The establishment of clean water supply systems and sanitation facilities has improved living conditions in surrounding areas.

Flower companies in Kenya are increasingly investing in community development projects, demonstrating their commitment to corporate social responsibility (CSR). These initiatives cover a wide range of areas, from education and healthcare to environmental conservation and social welfare.

The Naivasha Horticultural Fair, an event that brings players in the industry once a year has been committed to CSR with the proceeds of the show going to local charities including the establishment of schools, health units, maternal care, toilets, water tanks, and rescue center for abused children. “We have seen the numerous benefits previous fairs have had on the surrounding communities and that is why we do what we do,” said Richard McGonnell, the Chairman of Naivasha Horticultural Fair.

To maintain a good relationship with staff and the surrounding communities, and guided by its core values, PJ Dave Flora has invested in several CSR activities. Key among them is education by building schools and paying school fees to needy and bright students, regular free medical clinics on the farm for staff, distribution of gas cylinders to staff, and providing watering holes for local herders within the community free of any charges.

 In what demonstrates BloomingDale’s commitment to people and planet, the company has been involved in CSR activities ranging from investment in the education sector, construction of roads, and drainage systems, uplifting the girl child, and helping the elderly. It was also actively involved in assisting local communities with various interventions during COVID including giving them food supplies.

 Healthcare is one area where flower companies are making a significant impact. Many companies have funded medical clinics and health outreach programs. These clinics provide essential services to our employees and their families, improving overall health and well-being in the community.” Environmental sustainability is also a priority.

Companies like BloomGreen Ltd. have initiated reforestation projects and environmental awareness programs. “As we grow flowers, we are also committed to protecting our environment,” says Patricia Okoth, environmental officer at BloomGreen. “Our reforestation efforts and waste management programs are designed to offset the environmental impact of flower production and contribute to a greener future.”

Recent data highlights the significant impact of the flower industry on local communities. According to latest figures, flower companies have contributed over $40 million annually to local development projects.

This investment supports infrastructure, education, healthcare, and environmental sustainability, demonstrating the industry’s broader social responsibility.

Looking ahead, the flower industry is expected to continue playing a vital role in local development. With ongoing investments and a growing focus on CSR, the sector’s contributions are likely to expand, further enhancing the quality of life in Kenya’s flower-growing regions.